*You could earn up to 775,000 PC Optimum points by trading in a mobile phone at participating The Mobile Shop locations and purchasing a new device or upgrade with an activation on select monthly plans from October 2-8, 2025. The trade-in value of a mobile phone is based upon the condition of your mobile phone and determined using a third-party tool provided by Phobio. By participating in the Program you agree to the Program Terms. Cannot be applied to past purchases or activations. Subject to credit approval. No cash refunds. Subject to change. Find the nearest store at themobileshop.ca/en/locations.
†Redeem PC Optimum™ points at The Mobile Shop™ toward the purchase of new 2-year activation or upgrade agreements with select carriers, subject to all carrier terms and conditions. You can also redeem points toward the purchase of new devices, including device financing and device return options but excluding monthly rate plan costs. Applicable taxes are extra. Points must be redeemed at the time of device activation. Previous activations are not eligible. Minimum and maximum points redemption amounts applied toward purchase of plans and devices at The Mobile Shop™ may vary by carrier and device; ask a Mobilist™ for details or visit themobileshop.ca. Subject to change. 10,000 PC Optimum™ points are worth $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Some redemption restrictions apply. Visit pcoptimum.ca for details and full loyalty terms and conditions.
1 Limited time offer. Subject to credit approval. Bonus PC Optimum™ points earned vary by device and plan. PC Optimum™ points will be deducted for any returns. Product availability may vary by store. We are not obligated to award points based on errors or misprints. Find the nearest store at themobileshop.ca/en/locations. Offer subject to change without notice.
The Mobile Shop™ is a division of Loblaws Inc.
Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9
