The Mobile Shop
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Back-to-school deals worth circling
Find everything you need for back-to-school: the latest phones, smart plans, and reliable home internet. Plus, earn tons of PC Optimum™ points!*
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The back of silver Google Pixel 11 Pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Preorder now, available August 20"
The back of silver Google Pixel 11 Pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Preorder now, available August 20"
The back of silver Google Pixel 11 Pro pictured below "Google Pixel 11 pro" next to a red rectangle containing "Preorder now, available August 20"
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Get 20GB for $45/mo
When you bring your own phone with Fido and Virgin Plus. Get this plan in store today!
Book an appointment
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Get 20GB for $45/mo
When you bring your own phone with Fido and Virgin Plus. Get this plan in store today!
Book an appointment
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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
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The Mobile Shop difference

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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save

Bundle internet & TV packages

Find the best internet option in your area on one of Canada’s best networks.
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Live chat with a Mobilist®

Our live Mobilist® team is available to answer your questions from 10am – 9pm EST, 7 days a week.

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Three Mobilists laughing
Three Mobilists laughing

Find The Mobile Shop nearest you

Come visit us in store to easily compare phones and plans to find the best one for you.

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Two Mobilists looking at monitor
Two Mobilists looking at monitor
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Legal Details

*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9